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Digital Solutions That Grow Your Business

Web Development | Social Media Marketing | AI Automation | Content Creation | Project Management

With more than five decades of experience in digital innovation, IT leadership, business strategy, and creative communication, I now devote my work to helping small and medium-sized businesses grow with greater clarity, efficiency, and confidence. I offer website development, strategic marketing, content creation, social media and email campaigns, CRM design and implementation, workflow improvement, automation, and AI-enabled solutions, all designed to help businesses compete more effectively and communicate more powerfully. After many years serving large enterprises, I now prefer working more directly and more personally, bringing that same depth of experience to organizations that can benefit from thoughtful, high-value support without the scale and complexity of major corporate engagements.

As a journalist, author, digital artist, and photographer, I also create written, visual, and digital content that helps businesses tell their story and connect with the audiences they most want to reach. As a PMP-certified project manager, I bring structure, accountability, and measurable outcomes to every engagement. Through Cognition Consulting Group, I also provide AI automation and orchestration solutions that help streamline operations, reduce friction, and support smarter, more sustainable growth.

FULL LIFECYCLE DIGITAL MARKETING

Digital Needs Assessment

We begin with a deep dive into your business goals, customer journey, and existing digital footprint. This diagnostic identifies gaps, opportunities, and quick wins across your web, social, and marketing presence.

Strategy & Planning

Based on your goals and industry, I build a cohesive digital strategy. This includes messaging clarity, platform selection, brand positioning, SEO objectives, and campaign architecture—mapped to your customer lifecycle.

Design & Build

I design and develop your website, landing pages, and branded content to be responsive, intuitive, and aligned with your growth strategy. Custom functionality, eCommerce, and CRM integrations are all part of the build.

Automation & Integration

Through Cognition Consulting Group, I implement automation that works for you: lead flows, chatbots, email drips, CRM syncs, and intelligent content delivery—all tailored to reduce workload and boost results.

Content Creation & Campaigns

From blog posts to branded video, I craft content that informs, persuades, and converts. Then I plan and launch campaigns across the right platforms—social, email, search, and web—to drive targeted engagement.

Maintenance & Growth Optimization

Your digital ecosystem evolves. I provide ongoing support, performance monitoring, content updates, SEO tuning, and strategy refreshes to ensure your growth stays on track—month after month.

Your Digital Persona Is Your Most Valuable Business Asset

In today’s economy, your digital presence is your storefront, your salesperson, and your reputation—all rolled into one.

As consumers and B2B buyers shift more of their decision-making online, your success increasingly depends on the strength, consistency, and visibility of your digital persona. That includes your:

  • Website – the foundation of trust and conversion
  • Google Business Profile & SEO – how customers find you
  • Social Media – how you stay relevant and build community
  • Review Sites (like Yelp) – where reputation is shaped
  • Content & Messaging – how you differentiate and persuade
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CUSTOMERS USE SEARCH ENGINES
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HAPPY CLIENT
  • 81% of people research a business online before making a purchase decision.
  • 97% of consumers use search engines to find local businesses.
  • Businesses with strong online reputations and consistent branding generate up to 3x more customer engagement and referrals.

REVIEWS FROM LINKEDIN

Thomas Rutherford
Thomas Rutherford
☆☆☆☆☆
@TRutherford
"James has an unparalleled ability when collaborating with business partners to come up with win / win business propositions to extract maximum value for his company while enhancing the relationship with the supplier. His ability to understand and simplify complex business situations is also a key strength. Truly a pleasure to work with on all levels."
AAshish Chandra
AAshish Chandra
☆☆☆☆☆
@AChandra
"James is a highly intelligent person who truly enjoys technology and is always eager to learn more and keep abreast with it. His calm, collected demeanor and his uncanny knack of expressing himself leveraging old adages and real-life scenarios makes having any conversation with him enjoyable and thoroughly refreshing. During my several years of working with him, I had a great opportunity to learn many skills from James and without hesitation endorse him to any organization seeking visionary technologist."
Will Gaines
Will Gaines
☆☆☆☆☆
@WGaines
"I am delighted to provide this endorsement for James, an exceptional Vice President of Information Technology and Strategy with whom I have had the distinct pleasure of working for many years across two organizations. A true Renaissance man, James comfortably demonstrates a high level of fluency in various domains, particularly information technology and organizational strategy. His strengths in innovation, team building and development, best practices and policies, business acumen, collaboration, and partnerships have consistently impressed me throughout our professional journey. The firms we worked for together have seen significant advancements in their IT strategies thanks to James' innovative ideas and willingness to defy convention. With his ability to build and develop high-performing teams, promote a culture of trust and cooperation, adopt best practices, connect IT efforts with strategic objectives, and forge partnerships, James would be a priceless asset to any organization looking for transformative IT leadership."
Kevin McCray
Kevin McCray
☆☆☆☆☆
@KMcCray
"James is extraordinary. I had the opportunity to witness and learn from his countless professional talents first-hand as his Marketing counterpart at Save Mart. I learned right away that James has the ability to create and implement uncharted ideas and solutions to business challenges. His perspective is not tempered with typical concerns that compel many professionals to abort strong ideas like corporate inertia, workload or fear of failure. In addition, I truly admire his caring and productive approach to managing his department. He has created an ecosystem, years in the making, encouraging education, growth, enjoyment and sharing among his folks. It doesn’t take more than a two-minute conversation with James or a quick glance at his profile to realize that he is a mastermind for functional and creative application of technology. With marketing and technology becoming more blended everyday, James’ understanding and continued observation of consumer behavior paired with his talents and background in IT make him a unique and highly valuable addition to the grocery industry."
Karen Demichelis
Karen Demichelis
☆☆☆☆☆
Fractional CFO
During my time working with James in his role of VP IT at SSI, I've observed him prioritized team investment, creating an empowered, competent group poised for success. His strategic, yet pragmatic, approach to IT implementation melds immediate operational needs with long-term innovation, delivering substantial business value. He emphasizes cost efficiency, spearheading initiatives to streamline operations and negotiate advantageous vendor terms, achieving significant savings without compromising quality. Central to his leadership style is fostering partnerships and collaboration, viewing IT not merely as a support function, but a strategic partner. These relationships have catalyzed successful cross-departmental projects, fostering a shared sense of accomplishment. In essence, his role as VP of IT is underscored by people investment, strategic planning, fiscal responsibility, and collaboration, leveraging IT as a tool for comprehensive organizational growth. Or more simply, James is great to work with."
Nathan Fierman
Nathan Fierman
☆☆☆☆☆
SVP IT , CIO
"I was fortunate to have James work for me at both Provigo and at Adecco. James is beyond a doubt the most brilliant and talented person who has ever reported to me. We worked very closely together, like brothers to accomplish what we did. His abilities are wide ranging from the ability to quickly grasp and understand anything, whether it was a new technology or business process to his ability to zero in on a problem of any scale and get it fixed. He has the capacity to go from the strategic to the most detailed level required in order to move something forward. His leadership,drive and people skills are remarkable which when coupled with the technical make him extremely effective as a manager and executive. It was an honor to work with James and would highly recommend him as an IT executive. Any company James works for is very fortunate to have him."

LEARN MORE

If you would like to learn more about what we offer and how we can help you achieve your goals, please get in touch. We take a zero-pressure approach and genuinely enjoy learning about other businesses, their needs, and the challenges they are trying to solve.